Marketing Insights Tool
Disclaimer: This tool provides simplified, indicative insights to support reflection and decision-making. The benchmark ranges used are general estimates based on common patterns in digital analytics and may not reflect your specific context. This is not a precise measurement tool and should be used alongside other analytics and professional judgement.
Acquisition
Measures where your website traffic is coming from (Google, referrals, ads, social, direct visits).
Engagement
Measures how long users stay and how meaningfully they interact with your content.
Behaviour
Shows how users move through your site and whether they take action (e.g. enquiry).
⭐ Cohort Retention
Tracks returning users over time. Enter values as percentages (e.g. 0.9 = 0.9%, 10 = 10% retention).
